Tenglo was developed as a direct-to-consumer collagen brand for the Indian market, sourcing high-quality marine collagen from Japan. In a crowded supplement category dominated by predictable visual language, the goal was to create a brand that felt distinctive while reinforcing the credibility of its ingredients.

The identity draws inspiration from Japanese calligraphy, combining expressive brush forms with the Latin letter “T” to create a mark that feels both cultural and contemporary. This visual language was applied across packaging and social media, supported by a colour system referencing different collagen benefits such as skin health, bone strength and healthy ageing. Despite an accelerated production timeline, the project delivered a cohesive brand platform that communicates Tenglo’s quality, origin and purpose with clarity.