Corewell is a launch partner for the food and beverage industry, helping new founders enter the market and existing brands expand into high margin, wellness led product lines. Their expertise spans product conceptualisation, formulation, ingredient sourcing and manufacturing support. Corewell is positioned as new age and trend aware, but backed by real formulation depth and ingredient knowledge, and that tension between the two set the brief for Gana.

To hold both sides, Gana built the identity around a serif wordmark paired with an abstract mark that reads as a cluster of petals and a microbiome at once, a nod to Corewell's grounding in ingredients as much as its playful, culture forward front end. A considered palette of cream, powder blue, deep maroon and near black carries this across every context. The serif wordmark sits alongside a clean secondary typeface for body copy, letting the brand read as credible in a scientific brief as it does in a social post. The identity now runs across Corewell's full range of touchpoints.