Gana partnered with Collagen White Label to define a distinct identity for a new kind of nutraceutical formulation company. The project included brand positioning, visual identity development and website design. Our goal was to reflect the scientific credibility of CWL while introducing a more progressive and modular brand system suited to a modern B2B ingredient company. The result is an identity that positions CWL as an innovative partner for brands developing next-generation collagen products.
Category
Branding, Gudelines and Website design
Client
Nizona Marine Products
Year
2025
At the centre of the identity is a logo that merges the structure of a collagen molecule with the microscopic texture of human skin. The modular mark functions both as a primary logo and as an expandable icon system to introduce future products. This approach allows the brand to evolve as CWL’s patented product portfolio grows.
The project demonstrated how thoughtful branding can elevate technical B2B companies beyond conventional industry aesthetics. By grounding the identity in the science behind collagen while introducing a modular system, the brand communicates both credibility and innovation. Clear design systems allow complex formulation businesses to present themselves with confidence.
Gana Agency
Collagen White Label
