Case Study

How a Rebrand Unlocked Growth and Global Reach for Nizona

A focused rebrand and Framer built website improved visibility, attract new users and expand international traffic.

User Growth

Framer Referral Traffic | Global Reach Expanded

Nizona Marine Products is a Mumbai based manufacturer of EU and Halal certified marine derived ingredients. Gana Agency led a full rebrand and website redesign to position them for international B2B buyers. The rebrand clarified the product range and implemented conversion focused CTAs throughout the site to encourage user engagement and capture buyer intent data.

After the rebrand and website launch, the results were visible through improved user growth, higher new user acquisition, stronger referral traffic from Framer and wider international reach.

Check out the Website

Key Performance Snapshot

A quick view of the measurable impact after Gana’s rebrand and new website launch. The updated digital presence helped improve user growth, attract more first time visitors, increase Framer referral traffic and expand the brand’s reach across more countries.

0% increase

User Growth

0% increase

New Users

0x growth

Framer Referral Traffic

More Countries

Reach

Active Users After Rebrand

The new website helped Gana present its services more clearly which contributed to stronger user activity after launch.

Improved New User Acquisition

The rebrand did not only improve returning traffic. It also helped attract a larger number of first time visitors, showing stronger discovery and better top of funnel visibility.

Before

After

Active Users Comparison

Rebrand Comparison

Growth in Framer Referral Traffic

After the rebrand and website launch, the results were visible through improved user growth, higher new user acquisition, stronger referral traffic from Framer and wider international reach.

From Local Visibility to Global Discovery

Before Rebrand

Mumbai- 103

Singapore- 78

Jaipur- 235   

Ashburn - 46

Lanzhou- 41

After Rebrand

Singapore- 623

Lanzhou- 420

Jaipur- 139

Mumbai- 121

Springfield- 95

*Number of views

Design decisions that moved numbers

Product Clarity 

The redesigned site gave each product - collagen, fish scales, chitosan and chitin its own structured page with certification details, specifications and a clear contact path. Pages that didn't exist before now rank and convert.

Trust Architecture 

EU and Halal certifications were buried previously. The new brand system brought them forward as primary trust signals as the language and layout B2B procurement teams expect when shortlisting suppliers.

International Positioning 

Copy was rewritten for an international buyer, not a domestic one. The result: Singapore and Lanzhou, both target export markets became the top two traffic cities within the first quarter post launch.

Discovery Infrastructure 

Organic search traffic held steady while total volume grew and ChatGPT referrals indicate the site is now being surfaced in AI assisted procurement research (Generative Engine Optimisation) a visibility layer that didn't exist before.

Here is what changed for NMP

Clearer positioning

The website now explains Gana’s role across strategy, branding and web design more directly.

Better discovery

Improved structure and Framer visibility helped bring more first time users to the website.

Broader reach

Traffic expanded across more countries, showing that the new brand and website are reaching beyond earlier audiences.

Nizona's trajectory reflects our belief that design led decisions compound. When you clarify what a business does, structure how buyers interact with it and measure what matters, growth follows. That's how technical businesses win.

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